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Zurich Tourism, with more than 70 employees, is responsible for destination marketing and for raising brand awareness for the city of Zurich and the surrounding region as a tourist destination rich in diversity.
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"Switzerland" - forms the basis for the brand of Switzerland as a vacation and travel destination. The new, digital and modern brand world stands for Switzerland's long-standing tourism promise: nature, hospitality and reliability.
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The Zurich Museums Association represents the interests of all participating museums in Zurich. Its purpose is the joint advertising and public relations outreach.
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RailAway AG, a subsidiary of the Swiss Federal Railways (SBB), is one of Switzerland’s leading leisure companies for day trips and short breaks.
The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world. In order to be able to stage an event of such a scale, the support of Commercial Affiliates, who provide vital services and product support for the entire event's operations, is crucial.
The standard rights package includes:
The use of the Official Marks
Exposure in and around the stadium, in all Official FIFA publications and on the official website
Acknowledgment of their support through an extensive FIFA World Cup™ sponsor recognition program
Ambush marketing protection
Hospitality opportunities
Direct advertising and promotional opportunities and preferential access to FIFA World Cup™ broadcast advertising
In addition, the Partners are offered the possibility to tailor their sponsorship according to their marketing strategy and needs. For example, they can individually use the Official logo and create composite logos. This not only allows them to differentiate themselves creatively from uninvolved third parties but also gives them an excellent marketing tool.
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Aramco is a global integrated energy and chemicals company and a firm believer in the opportunities that energy offers.
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Being the most popular sport worldwide, football is clearly one of adidas’ key strategic priorities.
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The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association beginning in 1974 and an official sponsorship of FIFA World Cup™ since 1978.
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Football partnerships are a fundamental pillar of Hyundai/Kia’ global marketing strategy that provide compelling opportunities to build an emotional connection with customers by sharing in their passion for football.
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FIFA and Qatar Airways have solidified their partnership until 2030, embarking on an exciting journey that enables passionate fans to participate in cross-cultural moments of human achievement and unity
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A worldwide partner of FIFA since 2007, Visa is the Official Payment Technology Partner of FIFA activities around the world. Visa will hold exclusive rights in the payment services category through 2022.