<p><strong>Luca Boller has been named the new ambassador of the FIFA World Football Museum. Boller, who is captain of the first ever Swiss national eFootball team and who also plays eSports for FC Basel, will officially take on the role on 16 July 2020, at the opening of the new section of the permanent exhibition entitled “The Virtual Pitch” at Enge station in Zurich.</strong></p> <p>Virtual football is increasing in popularity around the world, and it has also firmly established itself in Switzerland as a genuine part of footballing culture. In additional to the new section of the permanent exhibition, the FIFA World Football Museum is unveiling a six-month festival in the form of an interactive experience area as well as a cultural programme on the phenomenon of eFootball, which Luca Boller will be presenting as ambassador and as an expert in that particular field.</p> <p>There will be various attractions on offer for young and old as part of the festival and cultural programme, which runs until 3 January 2021. Visitors to the experience area will have free access to all sorts of gaming pods where they can play virtually against one another, as well as trying out old versions of “FIFA” and even take part in tournaments. There will also be a whole host of activities featuring Boller, ranging from free training sessions to “Beat the Pro” events and podium discussions.</p> <p><strong>Lively focal point for the Swiss eFootball scene</strong></p> <p>“We are delighted to have secured the services of Luca Boller as the official ambassador for our festival to celebrate the new ‘The Virtual Pitch’ section of the permanent exhibition in Zurich,” said Museum director Marco Fazzone. “He is currently one of the biggest names in eSport in Switzerland and has built himself a reputation as a first-class gamer but also as a nice, genuine person who comes across well. We can hardly wait to get to work with Luca on shedding new light on the globally expanding cultural phenomenon of eFootball via our exhibition, and celebrating that in our experience area by means of a varied cultural programme.”</p> <p>“I am really looking forward to helping turn the FIFA Museum at Enge station in Zurich into a lively and exciting meeting place for the vibrant eFootball scene in Switzerland over the coming months,” said Boller, better known as ‘LuBo’ in gaming circles. “Working on this project in my role as ambassador is something I’m very proud of. It represents another highlight in my eSports career alongside what I do for FC Basel 1893 and the Swiss eFootball team.”</p> <p>For more information on the new section of the permanent exhibition entitled "The Virtual Pitch", and the accompanying festival and cultural programme based on the phenomenon of eFootball, please click <a href="https://efootball.fifamuseum.com/en/" target="_blank" rel="noopener">HERE</a>.</p>