Cooperation partners
Zurich Tourism
Zurich Tourism, with more than 70 employees, is responsible for destination marketing and for raising brand awareness for the city of Zurich and the surrounding region as a tourist destination rich in diversity.
«Switzerland»
"Switzerland" - forms the basis for the brand of Switzerland as a vacation and travel destination. The new, digital and modern brand world stands for Switzerland's long-standing tourism promise: nature, hospitality and reliability.
The Zurich Museums Association
The Zurich Museums Association represents the interests of all participating museums in Zurich, providing joint advertising and public relations.
RailAway AG
RailAway AG, a subsidiary of the Swiss Federal Railways (SBB), is one of Switzerland’s leading leisure companies for day trips and short breaks.
FIFA PARTNERS
The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world. In order to be able to stage an event of such a scale, the support of Commercial Partners, who provide vital services and product support for the entire event's operations, is crucial.
The standard rights package includes:
The use of the official marks
Exposure in and around the stadium, in all official FIFA publications and on the official website
Acknowledgment of their support through an extensive FIFA World Cup™ sponsor recognition programme
Ambush marketing protection
Hospitality opportunities
Direct advertising and promotional opportunities and preferential access to FIFA World Cup™ broadcast advertising
In addition, partners are offered the possibility to tailor their sponsorship according to their marketing strategy and needs. For example, they can individually use the official logo and create composite logos. This not only allows them to differentiate themselves creatively from uninvolved third parties but also gives them an excellent marketing tool.
aramco
Aramco is a global integrated energy and chemicals company and a firm believer in the opportunities that energy offers.
adidas
Being the most popular sport worldwide, football is clearly one of adidas’ key strategic priorities.
ADI Predictstreet
ADI Predictstreet is the Official FIFA Prediction Market Partner. The platform brings fans a simpler, sharper way to act on their football insight and predict what happens next.
Coca-Cola
The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association beginning in 1974 and an official sponsorship of FIFA World Cup™ since 1978.
Hyundai | Kia
Football partnerships are a fundamental pillar of Hyundai/Kia’ global marketing strategy that provide compelling opportunities to build an emotional connection with customers by sharing in their passion for football.
Lenovo
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets.
Qatar Airways
FIFA and Qatar Airways have solidified their partnership until 2030, embarking on an exciting journey that enables passionate fans to participate in cross-cultural moments of human achievement and unity
Visa
A worldwide partner of FIFA since 2007, Visa is the Official Payment Technology Partner of FIFA activities around the world. Visa will hold exclusive rights in the payment services category through 2022.