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FIFA Museum and Hyundai Motor Present “Legacies of Champions”: Immersive Exhibition at Rockefeller Center in New York during the FIFA World Cup 2026™

FIFA Museum and Hyundai Motor Present “Legacies of Champions”: Immersive Exhibition at Rockefeller Center in New York during the FIFA World Cup 2026™ - Rendering

The FIFA Museum presented by Hyundai Motor Company is bringing the special exhibition, “Legacies of Champions,” to Rockefeller Center (50 Rockefeller Plaza) in New York City. Open to the public throughout the FIFA World Cup 2026™ - from June 11 to July 19, 2026 - the experience invites football fans, families and children from around the world to explore the history and culture of international football.

The FIFA Museum exhibition will be open free of charge, with advance reservations available through the official Rockefeller Center website.

Explore World Cup History

“Legacies of Champions” reflects on nearly a century of football history, exploring how each FIFA World Cup™ has shaped the global game and inspired millions of fans worldwide. Featuring dedicated showcases from every tournament since 1930, the exhibition brings together original objects, iconic moments, legendary teams and unforgettable players that define the competition’s enduring legacy.

Each display features carefully curated original objects celebrating champions, taking audiences on a journey through the evolution of the world’s most popular sport and its cultural impact across generations.

Discover every Name that lifted the FIFA World Cup™ Trophy

Highlights include the FIFA Museum’s signature exhibit featuring jerseys from all 48 participating teams of the FIFA World Cup 2026™ and celebrating the diversity of the global game. The exhibition will also showcase the historic Jules Rimet Trophy, FIFA’s World Cup trophy from 1930 to 1970, with its original blue base, offering visitors a rare sight of one of the sport’s most iconic symbols. On selected days, visitors will also be able to see the FIFA World Cup 2026™ Winner’s Trophy.

Immersive experiences include “The Final”, a cinematic installation capturing the intensity and drama of football’s biggest stage, and “The Wall of Champions”, which honors every player to have lifted the trophy, tracing the lineage of triumph that continues to inspire new generations.

Re-Live Your first FIFA World Cup™ Experience

For many, the tournament is tied to personal memories including where they were, who they watched with, and the moments that stayed with them. While the FIFA World Cup™ returns every four years, each edition leaves a lasting impression.

“Legacies of Champions” reflects on the winning teams, defining tournament moments of triumph and heartbreak that have shaped the World Cup’s enduring legacy. As the FIFA World Cup™ gears up for its next chapter, a new generation will experience it for the first time, adding new memories to a story that continues to unfold.

Journey with Hyundai Motor Company and the FIFA World Cup™

As the FIFA Museum’s exclusive presenting partner for exhibitions held in host countries, Hyundai Motor’s long-standing support of the FIFA World Cup™ is highlighted throughout the “Legacies of Champions” experience, showcasing its role in enhancing fan engagement across generations and supporting tournament operations.

For the FIFA World Cup 2026 ™, Hyundai Motor will spotlight its innovation efforts, including advanced robotics developed with Boston Dynamics. The exhibition will also feature content that brings together robotics and football, reflecting the brand’s “Next Starts Now” approach and its commitment to making future technologies engaging and accessible for fans.

In addition to the indoor museum experiences at 50 Rockefeller Plaza, the FIFA Museum presented by Hyundai Motor will operate an outdoor fan zone from July 6 through July 19. Located on North Plaza, just outside the FIFA Museum’s main entrance, the activation will invite fans to take part in a FIFA Museum trivia experience for a chance to win prizes.